The Benefits of Marketing Automation

Marketing automation allows you to carry out automated marketing communications based on targeting factors ranging from explicit product interest to a potential client’s job title – and to produce marketing material that responds intelligently to that information, whether it’s an email campaign or tailored web content.

Pardot marketing automation software from Salesforce helps you to generate high­-quality leads that keep your sales pipeline flowing. And Pardot doesn’t just help with lead generation – it shows you what’s working and what you need to improve. Pardot even connects with Sales Cloud to automatically score leads based on your own criteria and manage your pipeline more intelligently.

These powerful tools allow you to target prospects in a more efficient way than ever before, delivering the valuable marketing-­qualified leads that your sales team needs.

Effortless Email Marketing
You connect with your customers through email, so make sure you’re getting the most out of your efforts. Pardot helps you create beautiful email campaigns that deliver.

Streamlined Lead Management
Increase engagement and sell faster by reaching the right customers at the right time.

Seamless Sales Alignment
One team, one dream. When marketing and sales are in sync, you can sell more effectively.

Smarter Lead Generation
Keep your pipeline fully stocked with a steady flow of high-quality leads using Pardot’s landing pages, forms, search tools and social connectors.

Insightful ROI Reporting
Finally understand what’s working — and what needs some work.

*Source: Salesforce Pardot customer relationship survey