Pardot Marketing Automation2017-11-17T13:22:35+00:00

Pardot Marketing Automation

Pardot is the B2B marketing automation solution for Salesforce users, enabling marketers to exceed their lead generation goals, align with and empower their sales teams, and put all of their favorite marketing and selling tools under the same umbrella.

With Pardot, you’ll see results at every stage of the sales process, from click to close and beyond. Not only are the Pardot and Salesforce teams working side by side to ensure that you’re always on the cutting edge of marketing technology, you’ll also have access to top-notch customer support every step of the way.

Some of the benefits of Pardot:

Effortless Email Marketing
Create beautiful email campaigns that deliver.

Smarter Lead Generation
Keep your pipeline fully stocked with a steady flow of high-quality leads.

Streamlined Lead Management
Increase engagement and sell faster by reaching the right customers at the right time.

Insightful ROI Reporting
Finally understand what’s working — and what needs some work.

Seamless Sales Alignment
When marketing and sales are in sync, you can sell more effectively.

Like to hear more about Pardot? Fill in your details and we will get back to you.

The full-featured B2B marketing automation tool
that’s easy to use.

Generate High Quality Leads

Pardot’s lead generation tools keep your pipeline fully stocked with a steady flow of high-quality leads.

Landing Pages and Forms
Build custom landing pages and forms with intuitive drag-and-drop builders. Automatically set forms to trigger notifications, score increases, and more upon conversion.

Search Campaigns
Connect Pardot with your Google AdWords account to track prospects that reach you through paid search.

Multivariate and A/B Landing Page Testing
Let Pardot do the research for you. Automatically optimize your landing pages using multivariate and A/B testing.

Create Personalised Targeted Emails

Make sure you’re getting the most out of your online efforts with Pardot’s powerful email marketing features. Optimise deliverability rates, target each email to a specific audience, and test the success rate of your email content.

WYSIWYG Email Builder
Build professional-looking emails without any help from IT. Just use our simple, intuitive WYSIWYG editor!

Segmentation
Create lists that are tailored to your exact specifications and stay updated automatically, so you’re always sending the right message to the right person at the right time.

Dynamic Content
Dynamically change email and website content based on a prospect’s score, grade, industry, job title, and more.

SPAM Analysis and Deliverability Testing
Ensure your emails reach their mark by testing them against top SPAM filters.

A/B Email Testing
Finally understand which content resonates the most with your email recipients — and get the data to back it up — with A/B testing.

Accelerate Sales Pipeline

Improve speed through the pipeline with lead nurturing and qualification. Automated lead assignment, real-time sales alerts, and prospect activity tracking ensure that sales reps are following up with prospects right when they need to be.

Lead Nurturing
Free up valuable marketing and sales resources by automatically nurturing leads to sales-readiness.

Automated Lead Assignment
Make sure leads are sent to sales reps at the right time with automatic lead assignment.

Lead Qualification
Prioritize and qualify leads using Pardot’s blended lead scoring and grading system.

Prospect Activity Tracking
View a log of all touchpoints with your prospects, so you can understand their journey from click to close.

Real-Time Alerts
Get automatic notifications of prospect activity — in real time — via Salesforce CRM, your mobile device, or Pardot’s customizable desktop app.

Calculate Marketing ROI

Discover the true ROI of your marketing efforts with closed-loop reporting. Gain insight into campaign success, the health of your sales funnel, and more.

Closed-Loop Reporting
Tie each closed deal back to its original source with closed-loop reporting.

Lifecycle Reporting
Use Lifecycle reports to get a high-level view of sales cycle health, and understand where prospects are getting stuck in the funnel.

Search Reporting
Go beyond cost-per-click to understand how your Google AdWords campaigns are impacting your bottom line.

Are you interested in hearing more about Pardot Marketing Automation?

Fill in the form or Call Us on 1800 938 766 or +353 (0) 19079173

Free guide: Top 5 Benefits of Marketing Automation

Marketing AutomationThe benefits of Marketing Automation for B2B companies and how it can help you manage your marketing strategy. If you have any questions or would like to discuss your requirements with one of our team please call us on 1800 938 766 or +353 (0) 19079173. We would welcome the opportunity to talk to you and explain how we can help your business achieve its goals.

Xenogenix immediately got to grips with the business, what different people did and took the time to understand what their needs are.

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